Online Videos-Our Partnership with Allied Pixel

Online video has become vitally important for recruitment, retention, fundraising and alumni relations. But most schools struggle with two challenges:

• focusing on the right messages for their video projects—stories that will make their videos work as strategic marketing tools, and

• creating an ongoing source of high-quality video content for their website and social channels.

Together with our partner Allied Pixel we provide a package that is both compelling and strategic—getting the messages on point for your institution AND delivering great video content. Allied Pixel is an award-winning studio that, for the past 20 years, has helped colleges and universities tell their story through video, the web and now, social media. Through this partnership we help schools across our region connect with prospective students, current students and alumni through online video. We work with your in-house team to create amazing, short-form videos that inspire sharing.

We base this creative work on an understanding of your marketable strengths and key audiences. And we provide expertise to help leverage the impact of video across your digital platforms—website, Facebook, Twitter and other channels. We’ve pioneered a cost-effective program that provides a full school year’s worth of original, custom-produced video content featuring your students, faculty, alumni and campus. It’s affordable and easy.

Visit Allied Pixel to see how other schools in the area are taking advantage of the program. Then call us at 267.765.0700 x701 to learn more and see if the program is right for your school.

Right now is the perfect time to begin planning for a fall kickoff. This is an exciting, innovative program that can turbo-charge your school’s online presence. 

Creating Compelling Stories with Video

While we always enjoy a well-crafted paragraph or an elegantly designed publication, sometimes the best way to tell your story is through an expertly shot and edited video. Video brings voice and image to the stories that make your institution unique and allows the character of your school to emerge. For prospective students, it allows them to identify with your current students. For your donors, it enables them to witness the impact of their contributions. We love short, compelling, topic-based videos for these purposes, like the ones we developed for the College of William & Mary.

The College of William & Mary Videos

KWD photographer, Kevin Monko worked on a few videos for the most recent edition of Ringing Far & Near, the College of William & Mary's online alumni magazine. They are short features about the great work faculty and students are doing at William & Mary. Kevin worked with technology partner Allied Pixel for the post production of these pieces. Click here to see the videos.