Creating Compelling Stories with Video
Fred Wilson
While we always enjoy a well-crafted paragraph or an elegantly designed publication, sometimes the best way to tell your story is through an expertly shot and edited video. Video brings voice and image to the stories that make your institution unique and allows the character of your school to emerge. For prospective students, it allows them to identify with your current students. For your donors, it enables them to witness the impact of their contributions. We love short, compelling, topic-based videos for these purposes, like the ones we developed for the College of William & Mary.