Rutgers University / University Case Statement

Designed as part of a comprehensive communication strategy for Rutgers University’s $1 billion campaign, Our Rutgers, Our Future, this publication offers clear and concise case for support to donors. The case includes sections explaining what the campaign is about and why donors should invest: a statement of vision, an outline of campaign funding purposes and goals, and a menu of general giving opportunities. It was supported through the compelling stories presented in the campaign Pride Book.