WHAT MAKES YOU "YOU"?
melinda wissmann
New communications, whether for marketing or development, are a major investment of time and resources. When you partner with Kelsh Wilson Design, though, you get much more than a beautifully executed viewbook, case statement or website. You also gain objective insights into what makes you “you.”
When was the last time you brought an outsider into your school to take a look around, speak with staff and leadership, and engage in conversations with students and parents, alumni and faculty? (More than 4-5 years means you’re overdue!)
At Kelsh Wilson, this is how we begin every project. Through careful questioning and listening, we build a sense for what makes your organization unique—and what differentiates it from all of the other great schools we have worked with over 25 years in the business.
We have yet to find a client who can do this effectively on its own. Self-assessment can only take you so far: It’s nearly impossible to be objective about the place where you expend so much time and energy.
Our job is to help you see your best qualities through a new and impartial lens. Kelsh Wilson then uses these insights to shape communications that authentically capture your school in word and image. In fact, this is the most common (and appreciated) compliment we get from clients: “This piece is so us!”
You’ll also come away with a clear understanding of what makes you “you”—knowledge you can use every single day.