THE FINAL CAMPAIGN REPORT / Oregon State University
Fred Wilson
In 2007, the OSU Foundation publicly launched “This Amazing Place. This Historic Moment. The Campaign for OSU.” By 2010, the campaign goal was increased to $1 billion, and it closed in 2014 with a grand total of $1.14 billion — making OSU one of only two organizations in the Pacific Northwest to achieve this milestone.
To commemorate this success, the OSU Foundation invited Kelsh Wilson back to campus in 2015 — a full decade after our first visit — to create a final campaign report that could serve as a “bookend” to the award-winning case statement. The goals were to help donors see the impact of their gifts, cultivate emerging major donors, and chronicle a historic time in the life of OSU while looking to the future.
Balancing bold statements of accomplishment with supporting stories about OSU people and places, the final campaign report celebrates the campaign’s many successes, including:
1 in every 5 alumni made a campaign gift
The campaign generated 201 gifts of $1 million or more
More than 1,100 families and organizations gave at least $100,000
More than 106,000 donors from every state and 58 nations, 40% were first-time donors to OSU
It was an honor to return to OSU and help them create a publication that put the final touch on such an amazing and historic campaign effort. The name, brand, and messaging Kelsh Wilson originally created was able to sustain the campaign for its entire ten-year run and instill a sense of confidence and pride among OSU students, faculty, staff, alumni, and donors.
(Click on any of the images below to view the entire gallery.)
