Highlight Your Successes: Outcome Pieces
Fred Wilson
Your Audiences: Communications Messages for Everyone (a series)
It's April—an active time for communication with your audiences. From yield publications to sophomore search pieces to reunion invitations, it's important to support these initiatives with the right messages and design. We'll highlight a few of these types of publications in a series of posts.
Outcomes Pieces
KWD has worked with several clients to create outcomes pieces—publications that detail alumni successes. Our clients often direct these brochures to accepted students and their parents with the aim of increasing their yield in forming their incoming class. The brochures feature interviews and quotes from alumni—many of them highly successful in their fields. Here is an opportunity to focus on individual stories as a way to illustrate the quality and value of the education and experiences at your institution. Pictured above are some examples of outcomes pieces we have created for clients. In most cases, these publications were part of a larger suite of materials supporting the school's overall admissions strategy. To see a few of these pieces click on the links below: