The College of William & Mary / Outcomes Piece

When the admissions staff at William & Mary decided they wanted to highlight the accomplishments of their alumni—famous, historical, and talented—they turned to KWD as a partner in the project. Senior Writing Consultant, Mike Butler interviewed a broad range of alumni and created a question and answer format that KWD designers used to create an infographic poster. The quoted alumni range from satirist Jon Stewart to William & Mary’s most famous alum, Thomas Jefferson. The poster, which features a black and white photo on the reverse side, was created as a piece to distribute during campus visit days. 

SUNY Oneonta / Admissions Materials

Viewbook

Admitted Student Piece

Travel Piece

This summer we completed a new set of admissions materials for SUNY Oneonta. After 15 years partnering with the college, we had a good understanding of the school, but to refresh our insights into why students continue to choose Oneonta, Senior Writing Associate Mike Butler conducted a series of focus groups to help shape the new materials. The focus groups included a review of admissions publications from various institutions (some designed by KWD, some designed by others) to get a good sense of what appeals to the Oneonta student audience. The new suite of materials were developed using the students' responses. The pieces are colorful, eye-catching, and energetic, featuring strong photos and short, supporting text. They present student profiles and alumni success stories along with key facts about the school, allowing prospective students a glimpse of the Oneonta experience. 

Bryn Mawr College / Annual Fund

Bryn Mawr College invited Kelsh Wilson to produce a series of annual fund pieces that included a folding card, several inserts, an invitation and welcome to their higher level giving society, and graphics for use with email solicitations. The intent of the pieces was to carry a theme—a look and feel—throughout the year that allowed donors to better identify the pieces with the Annual Fund. Using editorial provided by the College, the pieces tell the stories of students and faculty impacted by gifts to the annual fund. The pieces were created using a colorful palette that coordinated with Bryn Mawr’s new identity.

The Perkiomen School / Admissions Materials

viewbook

introductory brochure

The Perkiomen School invited Kelsh Wilson to redesign their suite of admissions materials in an effort to both update the information and to bring added visibility to their middle school. Starting with a series of interviews and focus groups that built upon their most recent identity redesign, KWD team members created beautiful publications that are warm and welcoming, creating a compelling case for the school's academic qualities. Content decisions included featuring bold statements of educational philosophy or institutional strengths presented in elegant, expressive type. The program features a viewbook, an introductory brochure, and a middle school brochure. Additional pieces that are currently in production include an athletics brochure, an arts brochure, and a brochure for The Learning Center. 

University of Delaware / ISE Lab Case Statement

In support of University of Delaware's fundraising for this new facility, KWD created a highly visual, engaging case statement that development officers from both the College of Arts & Sciences and College of Engineering could use to inspire interest among donors. The case featured stories of professors and students who will benefit from the new facility, as well as renderings to show how the spaces would be configured to drive research and learning across disciplines.