When the admissions staff at William & Mary decided they wanted to highlight the accomplishments of their alumni—famous, historical, and talented—they turned to KWD as a partner in the project. Senior Writing Consultant, Mike Butler interviewed a broad range of alumni and created a question and answer format that KWD designers used to create an infographic poster. The quoted alumni range from satirist Jon Stewart to William & Mary’s most famous alum, Thomas Jefferson. The poster, which features a black and white photo on the reverse side, was created as a piece to distribute during campus visit days.