This multi-panel printed piece is a companion to a microsite on the MFS homepage, also designed by Kelsh Wilson. MFS faced the challenge of defining the value of an independent school education amidst a field of strong public schools, and a reluctance on the part of parents to learn more about independent schools. KWD commenced the project with focus groups including students and parents to learn about their enrollment experiences. Kelsh Wilson’s solution was to create a marketing piece and microsite that focuses on all the opportunities available to students at MFS that would not be accessible at public schools by speaking to the issues that most concern prospective families.