In a world where everyone seems to claim uniqueness, Princeton International School of Science and Mathematics really does offer something different—from its atomic force microscope to its international faculty, to the multi-year research project every student completes.

Still, the school’s communications with prospective applicants have to walk the same fine line as those of any other boarding school: presenting a whole new world of independence and opportunity to kids who still may not make their own lunches.

For PRISMS, the answer was a two-part message: first, share plenty of examples of teenage students doing graduate-level work (identifying new viruses and designing wind-turbine blades), but then explain all the step-by-step support that prepared them for these remarkable feats.

As other schools highlight their own impressive offerings—from capstone projects to study abroad—it’s an approach worth keeping in mind, especially for the boarding audience. With every thrilling possibility, add a dose of comfort, support, and reassurance—for student and their parents.