University of Pennsylvania Life Sciences & Management

Kelsh Wilson’s brochure and Web site for The University of Pennsylvania's new undergraduate program in Life Sciences and Management reflect the program's balance between bioscience and business. The combination of Kelsh Wilson photography and stock imagery of scientific and business-related objects allows the reader to make the connection between the two fields—a point that was key in launching this program. The text and imagery cover the program's wide spectrum of experiences and offerings, from lab sciences to business ethics.
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